How to Cold Pitch an Investor

As many people associated with the Venture Capital industry, I get tons of cold emails and messages on LinkedIn asking for advice and referrals. Today I received a message from a frustrated young founder with a cold pitch and a very familiar statement: “Every VC I have met with has said that we are too “early stage” for them, even though most of the VC’s we talk to are early stage investors.”  This is one of the most important things to understand and get right when first thinking about fundraising.

I still remember the early days and that is why I spend time mentoring the next generation of entrepreneurs. So here’s my answer and I hope it is helpful to a few more would-be founders out there:

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